320-page catalog industrialised with late price updates handled automatically, regular releases despite seasonality.
Context
Produce high-volume catalogs with last-minute price updates, without missing publishing deadlines.
Deployment
Product data connection, Pim2catalog composition rules, and version management per commercial campaign.
Observed outcomes
- Reduction of manual retouches on last-minute updates.
- Smoother validation cycles between marketing, buying and sales.
- More regular catalog releases despite seasonality.
We have secured our publication deadlines while reducing our teams' operational workload.